Personal Project - Local Business Mobile App

Individual Product Design Project

Personal Project - Local Business Mobile App
Personal Project - Local Business Mobile App

This project involved refreshing the brand identity and designing a user-friendly mobile app for "Are You My Human?", an existing local dog adoption lounge in Bellingham, Washington. The aim was to enhance the dog adoption experience, and facilitate easy adoption by allowing users to browse dogs available for adoption, learn about the lounge and its employees, and schedule appointments.

Figma Prototype

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Introduction

"Are You My Human?" is a dog adoption lounge that helps people connect with rescue dogs in a no-pressure environment. The goal was to refresh the brand identity with new colors and create a simple, intuitive mobile app that enhances the user experience and makes adoption easier.

Role: Lead UX Designer working independently.

Duration: 5 weeks

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Problem Statement

Challenges:

  • The existing website was not user-friendly or visually appealing.
  • Difficulty in finding information about dogs available for adoption.
  • Complicated process for scheduling appointments.
  • Uninviting brand colors and overall aesthetic.

Goals:

  • Improve the visual appeal of the brand.
  • Simplify the process of browsing dogs available for adoption.
  • Make scheduling appointments more intuitive.
  • Enhance overall user experience with a clean and user-friendly interface.

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Existing Company Logo

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My Re-Designed Logo

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"Are You My Human" Existing Website: Link

Research

Methods:

  • User Studies- think-aloud method
  • Peer feedback

Findings:

  • Users found the website difficult to navigate and visually unappealing.
  • A simpler, more intuitive layout was needed.
  • New brand colors (blue, cream, and brown) would create a warmer and more inviting feel.

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Re-Brand Moodboard

Personas

Developing personas to represent user groups.

Alex: An app-savvy teacher aims to adopt a dog to positively impact their community.

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Jessica: A marketer and animal welfare advocate seeking efficiency with mobile apps.

Design Process

Ideation:

  • Brainstormed solutions for simplifying the user interface.
  • Decided to focus on three main pages: Home (list of dogs), Appointment Scheduling, and Information about the Lounge.

Wireframes:

  • Created low-fidelity wireframes to outline the basic layout and structure.

Prototypes:

  • Developed high-fidelity prototypes in Figma, highlighting the new brand colors and key functionalities.

Usability Testing

Testing Methods:

  • Conducted usability testing sessions with target users (friends, family, peers).

Feedback:

  • Positive feedback on the simplified layout and new color scheme.
  • Suggestions to make dog cards clickable and add detailed pages for each dog.

Iterations:

  • Implemented clickable dog cards with detailed pages.
  • Refined the appointment scheduling interface to fix navigation issues.

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Added the Dog Detail Pages

Final Design

Visual Design:

  • Presented the final design with a clean and user-friendly interface.
  • New brand colors: blue, cream, and brown.

Features:

  • Home page with a list of dogs available for adoption.
  • Simplified appointment scheduling page.
  • Informational page about the lounge with contact details and location.

Outcome and Impact

Results:

  • Positive user feedback on the new design.
  • Enhanced user satisfaction with the easier navigation and improved aesthetics.

Impact:

  • Improved brand perception with a warmer and more inviting color scheme.
  • Simplified adoption process leading to better user engagement.

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Reflection

Lessons Learned:

  • Importance of iterative testing and user feedback.
  • The value of simplicity in app design.
  • Gained proficiency in Figma despite initial challenges.

Future Improvements:

  • Further refine the app for a more professional look.
  • Improve functionality of interactive elements in Figma.

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