Graphic Designer at Minuteman Press

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Transforming RetroFit’s Digital Presence with Branding & Web Design

Product Designer at Envision Data

As a UX & Brand Designer at Envision Data, I developed the brand identity and website for RetroFit, a sports brand specializing in athlete-focused meal plans, branded merchandise, and a food truck selling healthy meals. In Phase 1, we launched a website to showcase the brand, featuring a home, about, and contact page. I created the logo, typography, and color palette, along with a brand guide. I also designed the meal menu, aligning it with the brand’s clean and performance-driven aesthetic. Phase 2 will introduce an online shop for meal plans and merch, expanding RetroFit’s digital presence.

Founded the brand with my client, building its identity and digital presence

Graphic & Web Designer at GardeNeen Containers

From initial concept to final execution, I developed the brand identity and online presence for GardeNeen Containers, a small gardening business created from scratch in collaboration with my client. The goal was to establish a cohesive brand, which included developing a business name, logo, website, business card, and social media marketing strategies. This aimed to attract homeowners and businesses interested in container gardening services. We established a brand that aligns with her vision, leading to her acquiring clients and running a successful business.

Lead UX/UI Design Intern at Find Me, an innovative startup

Product Design Intern at Find Me

As the Lead UX/UI Design Intern at Find Me, I was involved in developing a web-based social media platform. Working closely with the founder, I collaborated to bring the company’s vision to life by conducting UX research, designing user-centered prototypes, and working alongside developers and cross-functional teams. I also lead the hiring process, interviewing and selecting designers to join the team. This role allowed me to refine my skills in creating intuitive mobile and web applications, from wireframes to high-fidelity designs, while fostering a collaborative and innovative environment.

Product Design through Collaboration

Personal Project - "Hunger Games" Author Website Upgrade

I teamed up with three classmates to conduct UX research and create prototypes for redesigning Suzanne Collins' website. We conducted surveys, user testing, and collaborated closely on documentation and a presentation. Each of us independently created prototypes based on our own perspectives. This project boosted our design and teamwork skills, aiming to enhance user experience on the author's website.

Individual Product Design Project

Personal Project - Local Business Mobile App

This project involved refreshing the brand identity and designing a user-friendly mobile app for "Are You My Human?", an existing local dog adoption lounge in Bellingham, Washington. The aim was to enhance the dog adoption experience, and facilitate easy adoption by allowing users to browse dogs available for adoption, learn about the lounge and its employees, and schedule appointments.

ABI JOY
UX/UI